A River Runs Through Us
Published March 29, 2019
Water is in our blood here in Silverthorne. The Blue River runs through the heart of our community, providing a soundtrack for our daily lives as well as outstanding fishing and water recreation opportunities for locals and visitors alike.
The most sweeping lands protection package in a quarter century was recently signed into law, a permanent re authorization — a bipartisan government effort — of the Land and Water Conservation Fund, which supports conservation and outdoor recreation projects nationwide. But here in Silverthorne, longtime resident Johnny Le Coq has been fighting for water conservation and sustainability in our ecosystems for decades.
The CEO of Fishpond USA, a supplier of premium fishing goods, Le Coq is using the brand’s strength to help open doors in the sphere of habitat protection. He serves on the Corporate Council of the Teddy Roosevelt Conservation Partnership, based in Washington, D.C., and is also a founding member of Beyond the Pond, a 501(c)3 funding board for the National Fish Habitat Partnership. His company, Fishpond, is proud to be the first fly-fishing business to become a certified B Corporation, and together with 2,500 other companies in 50 countries, is working toward one unifying goal: to redefine success in business by making the world a better place to live, not only for humans, but for all species.
“At Fishpond, we have a passion for creating products that stretch the boundaries of traditional product design and set new standards for functionality,” says Le Coq. “As we reflect on the company we have become, we recognize that we are much more than the products we create. Our passion for protecting the natural resources that define much of our American identity has become equal with our commitment to design innovation.”
Le Coq has placed himself in the public eye recently, speaking up about water issues and conservation in newspaper op-eds. By citing Fishpond in his bio, he recognizes he is linking his business and personal views, but he sees no risk in doing so.
“What do we have to lose?” he says. “My brand? Really? People are going to quit buying Fishpond if we keep making good stuff? Are they going to quit because we stand for what we love outside? That’s pretty much what we stand for: We love these mountains. And at some point, if you don’t stand up for what you are, what are you?”
To read more about Le Coq and Fishpond, as well as other Silverthorne-based businesses doing big things in our community, pick up a copy of the 2019 Exit 205 Visitor’s Guide, hitting newsstands throughout Summit County this spring.